The Biggest Loser - Extreme Product Placement!

2.The Biggest Loser is one of the top TV shows integrating product placement into their episodes. There are so many products, some simply in the background and some are actually used by the "real life" characters. For example, this episode in particular is a football challenge featuring Jerry Rice and Steve Young, so naturally their is NFL logos all in the background. In addition, when the host presents them with their prize, a trip, she holds up an "Expedia" card. They made the episode about football because it's during Thanksgiving, and we watch football during Thanksgiving,so it was obviously convenient. Specifically, later they all join in for a "healthy" Thanksgiving dinner, and there we get a straight close up shot of Jenni-O Turkey. Later, we have all the contestants wearing their favorite football team jersey, a gift from Rocco the famous chef.
3.Products are so easily integrated in the show because it's a contest and throughout the show contestants win lots of prizes, giving companies an easy and great way to advertise their product, such as Expedia. In addition, it's mainly about losing weight, which is a big health issue in America, so lot's of food products are easily integrated. The ages vary from 20's to late 50's, but the success of the show has developed from getting real overweight people a free opportunity to lose weight and change their lives;their gender or age has no barring on the success of the show.
4. I enjoy the show and am a regular viewer, however the constant product integration does distract me from the simple pleasure of watching the show and seeing how much the contestants have changed. In between commercials there's healthy tips, which I like, but when it comes to "Bob" doing an advertisement on "Extra Sugar Free Gum" as a way to stop cravings, it takes the joy out of watching it. It becomes too dramatic for me and unrealistic, because part of the reason I watch is because they're real people.