Repo! The Genetic Opera

Ashley Winkler
Tavia Young
Mary Wienke

1. Repo! The Genetic Opera



2. In most of the posters that we have seen the characters are emphasized. The characteristics of the movies characters as well as who they are. They also have released posters that tie into the world of Repo! such as the one posted at the top of this entry. There add campaign is really in an effort to make this word and the people in it real. They emphasize the genre of the movie and the style as being indy or cult in nature. The publicity for this movie, in our opinion, is subtle but interesting because it does not make the consumer want to see a movie, it makes the world of the movie real. The target audience seems to be a hipper, music loving audience, the same cult audience who loves Rocky Horror Picture show. Considering the fact that this movie is only being released in specific areas is interesting because it further confirms the director and producers wishes to make this film a cult film. The whole ad campaign seems to be cohesive. The film style of the trailer as well as the posters makes the point that the producers want to advertise this not as a "film" but an experience by creating a world made from the movie.

3. The official site for Repo! The Genetic Opera is http://www.repo-opera.com/

The site is really kewl because it actually let's the viewer get into the world of Repo! The site contains clips of the film but also, and more notably, it contains character bios, place descriptions, and behind the scenes footage. Also the site contains chat rooms and a bulletin board for announcements and Q&A. The site also contains art work and promo materials for movie. There is also a place where you can view material from the original stage play and go through the process of creating Repo!


4. We found a ton of additional material on this film. For example, the Rotten Tomatoes Critical Reviews for the film. Here is a Glowing Review of the film. The website IGN has some info. It claims to have wallpaper, but upon closer inspection, we did not see any. But, we did find some upon Googling wallpapers for this movie, and a single wallpaper can be found at PosterGeek. A search on Amazon for anything related to Repo! only turned up the soundtrack. But, upon going to the Repo official website, we did find that they have merchandise on sale at CafePress, which includes: clothing, stickers, posters (in various sizes), tote bags, magnets, and buttons. We were even able to find message boards (though, a dry search of "Repo the genetic opera message board" only revealed the Yahoo Message Board for this movie. Information about Repo: the Genetic opera is fairly easy to find if you actually have exposure to the film. there are sites with lists of the entire cast [which is pretty extensive] on sites such as IMDB.com and The Bside. There is even a blogging site devoted to the film which is further evidence of it being a potiential cult film.

5. We checked on µTorrent to see if this movie was available anywhere. The only torrent that we found was for the Soundtrack on Mininova. We checked again by typing "Repo the Genetic Opera torrents" into Google and found that there are some pirated versions of the movies available. At least that's what they looked like. However, upon checking Bittorrent, you cannot actually download the movie. We found an article that stated that Darren Lynn Boseman was targetting BitTorrent in specific in order to stop pirating. Of course, the movie has not been released yet, so that could an answer as to why this is so.

This movie will open 7th November in a limited number of cities and will come on DVD in January.