Chunk's Fave

In the commercial Charles Barkley and Dwayne Wade play the important role to make people aware how good My Faves is. This commercial use the easiest way to make people believe if they are join into My Faves, they can talk anytime without pay. I think in this part it should be called "hard sell" because they use the famous stars to show how My Faves works well, also the many different scenes are the most important point to tell the concrete information about My Faves. And the scenes are also the good tools to persuade people to join into My Faves, because it will not charge the members at any time in anywhere.And Charles called Dwayne anytime when he feels boring or something that he wants to tell Wade. Which is a good example of "soft sell", because they are using a person's emotion to display the good work of My Faves. Also Charles and Wade are both the basketball starts which always make people focus on what they are going to show to us, also the fans probably will get the effective by them and to join into MyFaves. Others will think about it as a benefit and value way when they talk to someone for a long time, etc.

Exclude the "hard sell" and "soft sell", this commerical is more focus on T-mobile's customes who are never try MyFaves or who don't know how is MyFaves like. Also the company wants to use the commerical to attract more people who are the family members, friends, and relatives, etc. MyFaves is a good product which I like most, because my friends and I always talk over the phone at any time. It works well and it makes poeple are getting more closer, just like Charles and Wade did they like reporter to tells each other what they are doing every time and everywhere.