Tuesday, December 9, 2008

Victoria's Secert Commercial Christmas 2008
























The Victoria's Secert ad is not exactly a "hard sell". The ad is not very aggressive in its attempt to appeal to consumers.
The ad is sublte its a "soft sale" it demonstrates it attempts to appeal to non product needs. The ad appeals to women who have a desire look and feel attrative and live a glamorous life style. The ad features attractive models in a mansion giving each other gifts. The models are wearing under garments from the store.The ad demonstrates that by buying the products you will feel as if you live in a world of luxury . The commercial is protraying that by purchasing the product an individual will feel and look beautiful like the models in the commercial.
The ad ultimately attempts to appeal to a non-product related needs. The ad is geared more towards women and their desire to feel attractive and live a glamorous lifestyle.














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ABOUT THE BLOG

This is the blog for the TR section of Media & Society, Fall 2008, at Texas A&M University - Corpus Christi. The blog will feature postings by students on a variety of media topics.