Tuesday, December 9, 2008
Foreman Grill Commercial
After viewing the youtube clip, it is not extremely obvious what is hard sell. It’s not like the Sham Wow commercial that he showed us in class. The commercial is not in your face. The one thing I would say that is hard sale advertisement is when Foreman is co-singing everything the women saying about the product integration. But is more of a soft sale ad it relies on the basis human need to make things simply instead of having a lot of hype.
The commercial really just relies on how integrated the grill is. It ultimately attempts to appeal to your need to condense your life and your kitchen. Instead of buying a lot of other products you can just buy this one and save kitchen space, as will as money. Your need to make life a little easier will over come the thought if you really need it our not.
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This is the blog for the TR section of Media & Society, Fall 2008, at Texas A&M University - Corpus Christi. The blog will feature postings by students on a variety of media topics.
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