Extra Credit Blog- TV Ad

2. This television ad does use some techniques of "hard sell." The narrator speaks in the middle of the commercial and describes how this AT&T cell phone has, "more bars in more places." And as soon as the story of how the cell phone can be used is told, the narrator then tells the audience to "Switch to the network you can trust." These two statements clearly tell the audience that they should have this phone because it not only is a better phone but it also is a company that you can trust and be comfortable with.

3. The commercial is filled with "soft shell" techniques. A little story is told throuhout this commercial. This story plays into the emotional side of the audience. The little girl is missing her dad as he goes to work. Throughout the day the dad shows that he misses his daughter as well and decides to send her pictures of what he encounters throughout the day. Many features of the phone are shown as the story goes on. The dad then gets back home and the little is really excited to see her dad from the long day that he was away from home. Also, the subtle images of "bars" showing up in almost every scene of the commercial, you sort of have to look for it.

4. I do think that this commercial does really try and focus on an emotional way of looking at it. The little girl misses her dad throughout the day and this could relate to anybody in the audience who have ever missed somebody due to being away. It doesn't want you to feel alone when you are missing someone but this commercial shows that you don't have too because if you have this phone you can feel closer even when someone you love is so far away.