Tiffany and Co.

2. In the movie "Sweet Home Alabama" Reese Witherspoon is taken to all girls dreams of the perfect place of an engagment ring, Tiffanys. It is very clear that Tiffanys is being used here with the little baby blue box and the sweet white bows. It may not be over the top but everyone knows they are in Tiffany's. It is integrated into the film by simply being taken to a very special place and being able to pick out the ring of her dreams, He says, "choose one" what girl would not want to pick out a big rock to go on her finger? This defianlty had to spark a guys brain on how to propose and set the standards for many girls.

3. I think Tiffanys was chosen to be put into this particlar movie for a few different reasons. The first one being that it is an all time chick flick and that millions of girls were going to watch this movie and see Reese get proposed to in Tiffany's. They knew their key audience would be girls and it is girls that want their ring from Tiffany's. A large majority of girls are fans of Reese Witherspoon and seeing her get proposed to in a well known diamond store would trigger many girls brains to the kind of ring they want to have when they get proposed to. Also if this movie happens to be a girls favorite, their fionce to be could spend the money to rent Tiffany's and propose just as in the movie. The main characters in this movie are all attractive and at the rip young age that many people would like to get engaged at.

4. I do not think that this partcular product integation distracts my pleasure of viewing this movie at all. Actually I feel as though it helps the movie and makes the proposal so exciting! Who has not heard of Tiffany & Co? When they show all of the sparkly diamonds and the blue boxes most girls are going to aww over it and think of how sweet it is, the integation works very well in this movie and is far from annoying or overbearing. This defiantly makes the scene more realisitic because it is a real diamond store with real diamonds and real people, people have more than likely walked by a Tiffany's if they have ever shopped in a big city mall, so they can relate to it. Overall I think it works perfect in this film, she is a well to do fashion designer in New York and why would she not have a Tiffany's ring?