Extra Credit Blog

Lindsey Rogowicz



In this commercial, the feature Volkswagen is trying to promote is obvious, it's safety. The ad does not TELL you audibly to purchase the car because of it's safety rating, however at the end of the commercial it shows the statistic of saftey rating on the car by showing the 4 star crash safety rating. The commercial itself is a great attention grabber because it begins by two friends just talking when the truck pulls out in front of them suprising both them and us as viewers.

For soft sell, I detected that it's doing two things. Jetta's in my eyes, have always been labeled as more of a girl car. Here, it shows to boys driving it and looking very relaxed and comfortable. This shows that the car is both safe, and comfortable to take a drive with anyone because you are both safe.

I think the ad relies way more on hard sell, because it's not necessarily promoting a certain lifestyle, but showing how accidents can occur w/out it even being our faults. In this ad it shows how we sometimes aren't paying attention and therefore can get ourselves into messes and this commercial shows how the safe VW Jetta can help drivers do so.