EURO TRIP AND THE LEICA M7

As we have all probably seen Euro Trip a thousand times and witnessed the obsession one of the characters has with his new camera the Leica M7, never did I really realize that it was product placement. Throughout the entire movie the characters mention the Leica a numerous amout of times and in doing so also explain what it can do and how it would make the trip so much better. When the characters meet his friends in Paris he is quick to explain all of the Leicas abilities and is very cautious with it. Later when taking it to a repair shot the movie again states the wonderful things the camera can do and is even used as a tool to "get the girl". The ending of the movie the character sells it and displays how much money the camera is worth.
Many young people are interested in comedies such as this and I feel as if the more people watch it and get a kick out of it the more people will consume it. The film is a sequial to the money making Road Trip and in doing this the makers figured it would be positive for them to place the product in it. Also, the fact of it being a humerous act also adds onto it. People tend to love comedies and the more they laugh and enjoy the more likely they are to go out and buy the camera they were laughing about.
As was said before the product placement within the movie with the Leica was made for comedy, though it was getting the name out there and trying to sell they were also able to make people laugh in doing so. I feel as if once you think about it yes it can be seen as product placement that really stands out, but in the end people are going to oberve it as just comedy.