James and his cars....

1.


2.James Bond has always been a popular film series with its 22nd film now in rotation in local movie theaters. James Bond has always had fast cars and mainly stuck with British vehicles, except for the Lotus he drove in "The Spy Who Loved Me". His most known vehicle he drove was his original Aston Martin and has since upgraded in the more recent Bond movies. During the period between "Goldeneye" and "The World is Not Enough", Producers made Pierce Brosnan drive BMW made cars. They had struck a deal with the car manufacturer to feature their products in their movies. I am mainly focusing on "Tomorrow Never Dies", But in that movie, they featured several BMW vehicles. Bond's car in this movie was a BMW 750i sedan with all the usual gadgets but was also able to be a remote control car thanks to the cell phone looking control pad Q handed Bond with the car. The movie also featured the new BMW R1200, their new motorcycles they had just put out on the market, in a chase scene where the Bond girl and Bond escape from Elliot Carver's henchmen and a helicopter while being handcuffed together. You can clearly identify the logo on the vehicles but they were trying to subtly put the ads in the movie. They never mention BMW but they show a few close ups of the vehicles.

3.Bond is associated with being cool under fire and sleek. He is a British hero and is everything that is good about being British. They are trying to associate the BMW cars and motorcycles with James Bond so they get the same level of "cool" that Bond has. They know many people are gonna see the movie, cause OO7 has been a popular franchise since it first arrived with "Dr. No" in 1962. 4 actors later, Pierce Brosnan is now the cool British agent and the new image of cool and sexy for the new generation of Bond fans. The average amount of Bond movies per actor is about 5, which means James Bond will always remain young and cool.

4.It doesn't specifically point out that the vehicles are BMW and there isn't a guy pointing out what car it is. It doesn't really take a way from the movie, the cars are just there. The motorcycle is supposedly just a random motorcycle that they find in Vietnam that they steal to use as a getaway vehicle. It probably helps to make the scene more realistic. Most diehard fans of the series would be more upset that they weren't using an Aston Martin.