The Fusion!

Samuel Rhotenberry


1. http://www.youtube.com/watch?v=q8-bOSEfFWk



2. You are told multiple times that 5 blades are "better than three". It is said to have the closest shave of any razor on the market, and actually has a "demonstration" where it is shown to be better than the Mach 3 razor. The blades make it more comfortable and overall a better shaving experience, or so the ad says.



3. By having Tiger Woods, Roger Federer, and Derek Jeter men are supposed to feel a pull to be like these superstars of their respective sports. If the Fusion razor is good enough for them then any average Joe would be lucky to use such a razor.



4. The ad definitely was geared to sell the razor, but also acted on peoples wants to be a superstar. By using these huge sports stars they are saying if you shave with this razor you can hit drive like Tiger Woods, or field a ground ball for the Yankees. The ad also seems to have an attempt to make us want to look good, be noticed by people in the world by having the closest shave on Earth.